At the “The Standard of Tomorrow” conference, held at the Žalgirio arena amphitheater on November 11, 2026, EWA General Director G. Kvietkauskas is scheduled to address managers on rethinking the value of strategic planning. His presentation challenges conventional approaches to business management, suggesting that rigid adherence to established strategies can become a barrier to progress.
Kvietkauskas suggests that over-reliance on detailed, fixed plans can lead to stagnation within a modern business. He posits that the act of constant, detailed planning, while seemingly necessary, can become restrictive. The speaker implies that treating the real-world environment as something that must fit neatly into a pre-determined document, such as an “Excel” spreadsheet, overlooks the dynamic nature of market realities.
However, the concept is not a call for operational chaos. Instead, Kvietkauskas advocates for a mindset that embraces adaptability—the ability to function effectively within constantly changing or “broken forms.” The core message centers on moving beyond the attachment to initial blueprints. He argues that the perceived stability of a plan, even if well-intentioned, can become irrelevant when faced with evolving market conditions.
Ultimately, the session encourages managers to adopt a more agile operational model. The focus shifts from perfecting the initial strategic outline to cultivating the capacity to pivot and act decisively when circumstances diverge from expectations. This approach suggests that true business resilience lies not in the completeness of the plan, but in the flexibility to operate effectively when the plan proves insufficient.
Topics: #planning #forms #business
