New regulatory requirements are being established to ensure transparency regarding the use of Artificial Intelligence across various professional and public sectors. According to RRT Chairwoman Jūratė Šovienė, the primary goal of these mandates is not to restrict AI usage but rather to enhance user understanding. Specifically, the regulations aim to inform the public precisely when they are interacting with AI systems, when such systems are deployed against individuals, and crucially, when any visible or audible content has been either created or altered using artificial intelligence.
This mandated transparency is deemed essential for building trust in AI technologies and proactively mitigating risks associated with disinformation, manipulation, and fraud. The requirements for marking AI-generated or altered content are extensive, applying to a wide range of entities. This includes corporations, public sector institutions, media organizations, advertisers, and any legal or natural persons who utilize this material in professional or economic activities.
This scope covers situations such as opinion-formers engaging in commercial activities via social media platforms. However, the regulations provide specific exemptions. They do not apply in instances where AI systems are used strictly for personal use.
Therefore, the obligations to label AI involvement do not extend to purely private applications, even if those applications involve activities such as conducting commercial promotions on social networking sites. The framework thus seeks to balance technological advancement with consumer protection by clearly defining the parameters under which AI-influenced content must be disclosed.
Topics: #when #content #created
