Julien Jalouzet, the marketing head for the team, stated that his goal is to generate entertainment for attendees at the adidas arena. He suggested that the audience attending the venue may not be primarily focused on the sport itself. During the “Think Sport” conference, Jalouzet noted, “Nine out of ten people who leave the adidas arena after the game do not know the result of the game.
Half do not even understand whether we won or lost.” He elaborated that the primary draw for the crowd is the emotional experience. Lionelis Maltese, a lecturer at the KEDGE business school, echoed this perspective, largely supporting the club’s strategy. The article also reported on a financial adjustment concerning a player named S.
Francisco. Following the game, S. Francisco, who had transferred T.
Parker from the ASVEL club, reportedly reduced his own salary by five times.
Topics: #adidas #arena #not
