Norfos, a major player in the Lithuanian retail sector, has confirmed its commitment to the fresh meat market despite industry shifts. Dainius Dundulis, chairman of the Norfos retail company and general director of the Rivona production and logistics company, addressed reports concerning potential layoffs of 126 butchers at a competing retail network. Dundulis stated that Norfos plans to maintain and even expand its fresh meat offerings.
He emphasized that the company would “not reduce its sales of fresh meat” but would, instead, “continue to increase the possibilities for buyers to choose freshly-cut meat.”
The discussion arises against a backdrop of operational changes within the broader meat industry. Specifically, a competing retail network is reportedly centralizing its meat preparation process, sourcing already cut fresh Lithuanian meat from suppliers for its stores. In contrast, Norfos continues to operate its own supply chain, which includes the “Norfos” network supplying pork to the “Norfos” group company’s meat processing division, Rivona.
Furthermore, the company maintains a slaughterhouse facility in Struikiai, located in the Šilalė district. These statements indicate that Norfos views direct, fresh processing as a core component of its retail strategy. The company’s current structure, involving integrated processing and retail supply, positions its meat offerings as distinct from competitors adopting centralized, pre-cut sourcing models.
Topics: #norfos #company #meat
