Mantas Velykis, the main curator for the upcoming festival, noted that the increasing interest in artificial intelligence has concurrently generated significant critique within the creative community. Velykis stated that it is understandable for creatives to approach AI with skepticism, citing concerns such as uncompensated text replication and unauthorized copying of illustrative styles. He observed a perceived surplus of generated content over genuine creativity.
To address this sentiment, this year’s festival theme is centered on fostering optimism and encouraging continued human creation. According to Velykis, the industry needs to reinforce the value placed on the work of human creators, rather than the machine-generated material often dismissed by internet users. The festival program is structured to reflect this commitment to human ingenuity.
It will feature a comprehensive, all-day conference bringing together leading global figures in the fields of design and advertising. Furthermore, the event will provide a dedicated platform for showcasing the finest design and advertising talents originating from Lithuania. Through this combination of expert discourse and local talent exhibition, the festival aims to reaffirm the enduring importance of human creativity in the contemporary digital landscape.
Topics: #creativity #festival #optimism
