E-commerce has become an established part of European consumer behavior, according to recent data from Eurostat. Projections indicate that by 2025, an estimated 78% of European Union internet users are expected to have made at least one purchase online. Furthermore, the purchasing of home goods through digital channels is showing marked growth.
Specifically, the percentage of EU residents who bought furniture, accessories, or gardening items online within a three-month period rose to 19% in 2024, up from 15% in 2023. Despite the increasing convenience and accessibility of digital retail, the shopping experience is not without complications. Data suggests that in 2025, approximately one-third of EU buyers encountered at least one issue with their online orders, with 10% reporting the receipt of incorrect or damaged merchandise.
Addressing the practical aspects of virtual purchasing, industry professionals note the inherent challenges. Gintaro baldai, marketing director for a major furniture chain, highlighted that while the speed and ease of online shopping are significant advantages, assessing crucial physical attributes remains difficult. He noted that evaluating the true shade, precise size, texture, comfort, or overall quality of a piece of home furniture is challenging when relying solely on digital imagery for items that have been bought remotely.
Topics: #online #bought #home
