Dainius Dundulis, chairman of the board of Norfos maistines prekės, which manages 163 stores across Lithuania, and general director of the production and logistics company Rivona, addressed challenges related to merchandise sales. Dundulis noted that certain goods proved difficult to sell due to their higher cost compared to standard items, resulting in unsold inventory. He elaborated that the sale of fresh food presented a particular hurdle during the initial decade of Lithuania’s independence.
This difficulty stemmed primarily from the short shelf life of perishable goods. Dundulis explained that if items could not be sold rapidly, they frequently passed their expiration date and subsequently had to be written off. Consequently, the process of trading these goods proved unprofitable for the company.
This economic reality meant that, for a period, these products were temporarily removed from the supply chain. The decision to halt supply was made because consumer demand did not justify the inherent risks associated with perishable inventory. The necessity to manage spoilage and maintain profitability meant that the operational model for fresh goods had to be adjusted.
These factors underscore the complex balance between product sourcing, pricing, and the logistical challenges inherent in distributing time-sensitive food items in a developing market.
Topics: #sell #not #because
