Jolanta Mačiulienė, president of the Barber and Beauty Specialists Association (KIGSA), has expressed concern regarding the rapid expansion of the barbershop sector in Lithuania. She noted that the industry’s growth is occurring swiftly, much like a raisin expanding after rain. Mačiulienė attributes this surge in establishments primarily to the increased influx of foreign workers into the country.
The central issue raised is the alleged distortion of the competitive market due to pricing disparities. According to the association president, foreign workers are reportedly offering services at significantly lower rates, creating an uneven playing field for established local businesses. Mačiulienė questioned the current regulatory framework, suggesting that the process for Lithuanian citizens seeking to open salons is overly complex, requiring what she termed a “divine” permit to operate legally.
She stated that the conflict surrounding fair competition extends beyond sectors like taxi services, directly impacting the barbering industry. The association advocates for a review of immigration policies to ensure a level playing field for all service providers. She highlighted that while price points for services vary, the current market dynamics suggest an unsustainable level of competition driven by external factors.
KIGSA is calling for regulatory measures that promote a fair and balanced competitive community for all licensed professionals.
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Jolanta Mačiulienė, president of the Barber and Beauty Specialists Association (KIGSA), has voiced concern regarding the rapid expansion of Lithuania’s barbershop sector. Mačiulienė observed that the