Young people are changing the rules of the beverage market

A recent survey conducted by the research company Norstat, commissioned by MV GROUP Distribution LT, indicates a notable trend regarding beverage consumption across different age demographics in the country. The research found that nearly one-third of the young people frequently or very frequently opt for non-alcoholic alternatives to traditional alcoholic drinks such as beer, cider, or wine. The adoption rate appears to correlate with age.

Among the oldest group surveyed, this preference was reported by approximately one in ten individuals. More detailed analysis revealed significant differences across age brackets. Only 14% of respondents aged 21-29 stated that they never considered non-alcoholic beverages as alternatives for leisure or recovery.

This figure was higher among the 60-74-year-old group, where 35% reported never choosing non-alcoholic options during warmer months. Aurinta Savickaitė, the Director of Marketing for MV GROUP Distribution LT for the Baltic countries and Poland, interpreted these findings as evidence of a distinct generational divide in consumption habits. The data suggests that while non-alcoholic options are increasingly popular among younger demographics, older age cohorts show different patterns of preference when selecting beverages.

Topics: #young #people #group

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